[Skip to Content]

The Shop! Outstanding Merchandising Achievement (OMA) Award, now in its 61st year, is the Marketing at Retail Industry’s most prestigious, largest and longest-running awards contest. It recognizes and honors excellent displays that set the merchandising and design precedents of today to become the standards of tomorrow.

Entries vie for Gold, Silver, and Bronze honors in their respective Categories and Divisions. In addition, all Gold winners are eligible for the “Display of the Year,” which represents the highest recognition the Industry can bestow upon an at-retail display.

Click here to enter!

If you have not entered Global Awards, Design Awards, OMA or the West Coast POP Show in the last three years you will need to create a new login. This is a separate login that the one you would use on shopassociation.org.


There was a typo in an early version of the OMA entry kit. The window for entries to have been in store is November 1, 2017 - March 1, 2019.



Check out the new entry kit, including the new case history questions.

If you have any questions please contact Alicia Rutherford at arutherford@shopassociation.org or 202-421-5208.